James Banuelos ( Born December 5th 1973 ) Serial Entrepreneur, Marketing visionary, fashion designer, cultural conduit and philanthropist. Into all things having to do with commerce. James is revered as a creative force utilizing subcultures, music, fashion, design and loyalty to express his distinctive aesthetic and style. Motivated by proving the world wrong about not being able to create successful businesses , while staying true to ones core values, cultivating quantifiable efforts from a space of credibility and authenticity. He has gone from consulting multi million dollar companies to building his own and back. Self taught, skilled by experience and instructed by instinct.